Zürich, Switzerland


World IA Day Zürich is back with fabulous Swiss and international speakers. Join us for 2 days full of great talks, meet other UX and IA maniacs and learn from the best. 
Keynote and Workshops by: Sara Wachter-Boettcher and Andy Fitzgerald

For more information, visit our website www.wiadswitzerland.org 


Zürcher Hochschule der Künste ZHdK
Pfingstweidstrasse 94, 8005 Zürich
Program Schedule
FRIDAY, Feb 17 2017
9:00 - 12:30
Workshop 1: Taxonomy for Experience Designers with Andy Fitzgerald

Taxonomy is a vital tool for connecting digital content to user-friendly interfaces in a dynamic, sustainable, and scalable way. This workshop offers a practical introduction to taxonomy design and use for digital information spaces.

Topics and exercises will include:  

  • taxonomy types and uses

  • understanding user terminology

  • modeling content domains

  • creating taxonomy frameworks

  • using taxonomies and content models together

No prior experience with taxonomy use or creation is required.

13:30 - 17:00
Workshop 2: Designing Content Models with Sara Wachter-Boettcher

Does web content make you cringe? You’re not alone. It’s always late, rarely good, and definitely way too long on mobile. But if you’re not the one writing copy, it’s hard to know how to improve things. This workshop will help you. We’ll practice identifying patterns and priorities in the content we're designing, and building structural systems to support them. We call this content modeling.

In this workshop, you’ll learn:

  • How to turn a big mess of content into something meaningful and modular

  • Why working with content patterns and chunks will improve your design process    

  • How simple, flexible content models make for stronger mobile experiences

SATURDAY, Feb 18 2017
10:30 - 11:00
Registration - Doors open
11:00 - 11:15
11:15 - 12:00
Opening Keynote - Andy Fitzgerald: Design for The Human Scale

The popular metaphor of how thinking works is computational: we recall information from memory, process it, and manipulate it in a predictable way. While this metaphor has its use, it often leads us to ignore key differences in the ways that machines and people access and use information. 

To design effectively for the human scale, we need to bring to our work as User Experience Designers and Information Architects a working knowledge of language and embodied cognition as a foundation for understanding. This talk explores the cognitive and linguistic operation of human comprehension and offers strategies for designing to human scale in the increasingly rich and interconnected digital world.

12:00 - 12:30
Clementina Gentile: Designing (with) Language

Are we aware of the power of language as a tool and as an outcome of the design practice? On the level of the product, on what extent the way we design for language-based interfaces mirrors or influences the language and therefore the interaction with our peers? On the broader level of complex systems, processes rely heavily on language. Ultimately, an organisation consists of conversations that eventually lead to agreement. Agreement leads to transaction. How can we design with and for language, to foster innovation and systemic change? This talk will explore the potential and capability of language, from the design of an interface to the one of complex socio-economical systems. 
This talk wants to bring awareness on the impact we have as designers to shape the language that people use with devices and within organisations

12:30 - 13:45
13:45 - 14:15
Lightning Talks

Lara Portmann: Architecting Conversations or What IA Can Learn from Conversational Analysis 

2016 is the year of chatbots and conversational interfaces. But if we're making everything a conversation, does IA still fit in? More than ever: Conversations, messy as they may seem, are in fact highly structured. Conversation analysis (CA), a method and framework for studying social interaction, has a long-standing tradition in discovering the rules and structures of human conversation. This lightening talk gives a short introduction to CA and food for thought to tackle conversation from an analytic view point.

This talk offers a brief look at conversation analysis and the structures of everyday conversation so that those who'd like to go further can start digging deeper.


Victor Zwimpfer: How Does Structure Inform Strategy? (lightning)

One way to answer this question is by a semiotic inquiry of this question. In this sense I would like to refer to notion of profiling as used in criminal investigation: A scene of crime hides and reveals data, is a kind of reference structure, which can be informative / instructive in reconstructing the particulars of the crime and considering the strategy of the action by the actors. I would like to try out whether this analogy could be informative for information architecture.

As a constructivist I believe that the listener – not the speaker – determines the meaning of what the speaker says (cf. for example Heinz von Foerster)


Reto Lämmler: Trends in User Research Methods

At TestingTime, I gain great insights on what type of user research methods are applied by our customers. During 2016 we observed interesting trends on how user research methods changed, especially the combination of qualitative and quantitative research.

Which user research methods are popular today and what will be tomorrow. Why user research methods changed over the past year and how I believe they will be used in the upcoming years.


Esther Brunner: Make Prominent Visual Elements Accessible!

Carousels are popular elements to highlight key site features and content on the homepage. Through visual prominence and motion they draw the users attention to the slides: "Hey there, I'm new, I'm important, I'm sexy!". But what about accessibility? Often screen reader users will not get the message implied in how a carousel looks and how it works. In this talk I will address how this bias towards sight affects users with different abilities. If you can't avoid carousels, use them responsibly. Take diverse abilities into account.

14:15 - 14:45
Gabriela Patil: A Writer, a Designer and an Engineer Walk into a Bar…A Creative Take on Structuring Software Information

At our startup Twygg, our mission is to represent key information about software projects. We will show how our interdisciplinary team went about developing a new visual language about this highly abstract subject. Physical structures started to emerge as we aggregated data and looked for meaningful ways to organize it. Mixing graphical design with data engineering and ontological work has been challenging. However, information is always subjective, and architecting it greatly benefits from different perspectives.

Based on a few real-life examples, we’ll share our learnings on what has been helpful in getting over the disciplinary divide. This is relevant for information architects who tend to work at the intersection of different fields.

14:45 - 15:15
Frederic Schwarz


15:15 - 15:45
Coffee Break
15:45 - 16:15
Michael Schranz: From Idea to Final Screendesign

Every app project starts with an idea ideally coming from a real problem that needs to be solved. Apps with love has designed and developed more than 100 Apps since its founding in 2010 and is happy to share the experiences and learnings about it. How does the process look like from the first idea to the final screensdesigns of an application? What tools and methods can be used to figure out how the functional and visual design should look like?  During this presentation we will share a whole bunch of working examples and cases with you.

16:15 - 17:00
Closing Keynote - Sara Wachter-Boettcher: Design for Real Life

The products we create can make someone’s day—or leave them feeling alienated, marginalized, hurt, or angry. It all depends on whether we design for real life: for people with complex emotions, stressed-out scenarios, or simply identities that are different from our own. 
In this talk, we’ll look at real-life examples of everything from onboarding processes to conversational UIs, and see how seemingly small design and content decisions can make or break your users’ experience today—and embed systemic bias into our products for the long term. You’ll leave with both practical techniques for designing inclusive experiences, and a new lens on the ethics of information architecture.

17:00 - 17:15
17:20 - 19:00


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