Saturday February 18th, 2017

We are all set to WIAD 2017! If you would like to volunteer or sponsor please get in touch at:

If you would like to attend our celebration, please visit register for free through Eventbrite.  

We look forward to seeing you!


GA Singapore
Spacemob, 8 Claymore Hill,
Level 3
Program Schedule
2:00pm - 2:15pm
2:30 PM - 2:45 PM
Welcome Address by Vasu Kolla (WIAD Regional Director - Asia & Oceania)
2:45 PM - 3:15 PM
Design for clarity - Yong Hwa Liow

We are surrounded by information. More often than not, we are overloaded with information, from simple to complex information that at its worse, confuses us. With care, information can be designed to help people.

3:15 PM - 3:45 PM
Design that saves time: Online grocery shopping for busy mums? - Hyunju Lee

Buying groceries can be a tedious and repetitive chore for any working mom, juggling family, work and her own needs. An online grocery shopping and delivery service offers a hassle-free way of getting this chore done.

Her time is precious, so crafting the right browsing and searching experience and personalising the product offering is paramount. The ideal journey helps her to find the right items with accurate and/or relevant details and to check out quickly.

During this session, Julee will talk about various IA workshops, research tools and data analytics that have been used for restructuring product hierarchy, information and navigation systems.

3:45 PM - 4:00 PM
Tea break
4:00 PM - 4:30 PM
Winning over mountain of data after user research - Prakriti Parijat

User research is all about understanding users' actions, needs and behaviours. Be it a contextual observation, in-depth interviews or a usability test, what you face upon completing the research is piles of notes, sketches, user journals, and recordings. It's natural to face a moment when you may ask, how do I turn this data into something meaningful? Although we act as detectives to see patterns in the data, structured analysis and synthesis is the key to uncover real users' needs which then translates to great product & services.

4:30 PM - 5:00 PM
Creating signage for global masses - Irene Infante

The biggest most exciting cities in the world tend to attract the most tourists. But are they designed to be able to accommodate the needs of these visitors – or just locals? Navigating through a city can be easy as pie or your own personal nightmare – often it depends whether you live there or not. As locals, we can take the public transport system of a city for granted but it is as visitors that we really put the tools available to the test. This talk explores the difference between the signage on the subway and tube systems across several cities, and demonstrates how to create a successful experience not just for locals, but for global masses.

5:00 PM - 6:00 PM
Drinks and Networking
Speakers & Presenters

Yong is the UX Lead at Grab. Over the past 14 years, she has worked from native OS mobile design at Creative Technology to large enterprise scale transformation UX project with OCBC Experience Design. She has embarked on a new journey with Grab focusing on achieving a greater social impact through design. 
She believe design can change people and improve lives by utilizing good design principles together with user centered design methodologies. Everything around us are and need to be consciously designed. A good design is solving a problem and making things work beautifully for people. An exceptional good experience design is marked by beautiful stories that people remembered.

Julee (Hyunju Lee)
VP, Head of Product & Design, Consumer Products

Julee leads her teams to deliver world-class products that consider customer experiences via multiple touch points. Her extensive design skills bridge various disciplines. In the past 15 years she played a vital role in redefining user experiences for renowned brands such as PayPal, Intuit, Cisco, Yahoo and Samsung. Currently, she is VP and Head of Product & Design at honestbee.

Prakriti Parijat
UX Research & Design
DBS Bank

Prakriti is senior UX researcher at DBS Bank. With over 9 years of expertise in user research and strategy, she has worked in projects ranging from designing for the needs of foreign workers' in Singapore to creating an innovative ATM counter for an African bank. When not seeking stories and rationale behind users motivations, Prakriti spends time working towards improving UX maturity in organisations. Prakriti is a proud alumnus of Virginia Tech where she received her PhD in Human Factors & Ergonomics.

Irene Infante
Principal Designer

In her eight years of experience, Irene has been involved design projects across multiple countries, from Europe, India and South-East Asia, touching on and improving the lives of people around the globe. Her experience includes creative strategy, interaction design and lead design thinking –  particularly for large multi-national companies and large programmes of work.

Local Sponsors & Partners

Local Team