Seattle, Washington, United States
We'll be streaming talks from other WIAD locations all morning. Drop in, if you're so inclined, and have a cup of coffee with us.
In her role as Executive Director of MIT CISR (Center for Information Systems Research), Leslie works closely with CIOs at large global companies. In this keynote, she will examine the priorities and choices that senior leaders face today, and how those decisions may influence a firm’s information strategy. Drawing on insights from research at MIT CISR, Leslie will explore the tension that information architects experience as they try to structure information within a firm that is undergoing digital transformation.
Nick will detail how his team, together with Expedia's Global Learning Organization (GLO), re-engineered a bland, boring help site into a state-of-the-art support experience for Expedia's hotel partners worldwide.
This talk takes a close look at digital design for marketing campaigns and the communication that takes place between functional partners. Catherine will provide a walkthrough of the experience design process and artifacts that helped REI gain cross-functional alignment in an e-commerce environment.
Andrew is a CMS developer at Forum One, where he helps large non-profits and organizations achieve success in their missions through digital platforms. He runs the Seattle Drupal User Group (SeaDUG) and bi-weekly office hours for budding web devs.
Andrew will share his experience developing CMS solutions designed to support robust information architecture and allow for easy content editing, organizing, and display.
Michael has over twenty-five years’ experience in developing and transitioning semantic technology from academia to industry. He pioneered the field of ontology engineering, co-authoring the first paper and giving the first tutorial on the topic in 1995 in the UK.
Michael will discuss the role that ontologies can play in information rich IA projects. This talk will start with an overview of ontologies and business benefits they can bring to IA projects. Using case studies he’ll cover the pros and cons of using an ontology instead of a taxonomy and then describe how ontologies can fit into an IA project.
Leslie joined the MIT Sloan School of Management in 2015 as a senior lecturer and executive director of MIT CISR. She oversees CISR’s operations and is responsible for optimizing the impact of CISR research findings with academics, executives, and the general public. She also serves as a faculty mentor for a Sloan Action Learning course on enterprise transformation.
Leslie has worked in business technology for over twenty years as a practitioner, research analyst, and consultant. Before MIT CISR, she was a vice president and research director at Forrester Research where she managed a team of analysts and was responsible for leading research projects, delivering research and consulting services to clients, and speaking at major industry events.
Nick Sweers currently manages a team of content specialists for Expedia's B2B support organization, Global Supply Operations. Nick has been with Expedia for just over 2 years, having rolled out an internal knowledge base, a customer-facing knowledge base, an email template program, and a support process communications program. The focus of Nick's team is simple: help customers find the right information at the right time. His relentless focus on both content discoverability and content quality has been instrumental in helping drive forward an improved customer service experience for Expedia's hotel partners worldwide.
Prior to Expedia, Nick spent just over 3 years at Amazon, where he managed an Information Architecture team in Amazon's Customer Service organization. Before Amazon, Nick got his first taste of IA working in the eCommerce division at REI, where he led a project to roll out product refinements across the entire website. While Nick has not focused exclusively on IA in his current role at Expedia, his background in the discipline has been instrumental in ensuring all his content deliverables are built upon a solid foundation of IA.
Catherine Ho is a Senior User Experience Designer at REI, where she designs experiences at the intersection of physical stores and digital spaces. She spent several years in nonprofit fundraising research before practicing UX research at Bolt Peters and Intuit. A retired semi-professional oboist, Catherine studied Music Performance and Culture & Social Anthropology at Stanford University. In her spare time, she enjoys hand lettering, discovering the outdoors, photography, cooking, and exploring cities.
Andrew Morton is a CMS developer at Forum One, where he helps large non-profits and organizations achieve success in their missions through digital platforms. A degree in Informatics from University of Washington provided a foundation in Information Architecture and User Centered Design, which has been instrumental in his work that sits between clients and development teams. Most of his experience is in Drupal, with a little Wordpress on the side. He runs the Seattle Drupal User Group (SeaDUG) and bi-weekly office hours for budding web devs.
Michael Uschold has over twenty-five years’ experience in developing and transitioning semantic technology from academia to industry. He pioneered the field of ontology engineering, co-authoring the first paper and giving the first tutorial on the topic in 1995 in the UK.
As a senior ontology consultant at Semantic Arts since October 2010, Michael trains and guides clients to better understand and leverage semantic technology. He has built commercial enterprise ontologies in digital asset management, finance, healthcare, legal research, consumer products, electrical devices, manufacturing and corporation registration. More recently he has focused on how to combine less formal knowledge organization systems such as thesauri and taxonomies with formal ontology to integrate disparate corporate knowledge assets.
During 2008-2009, Uschold worked at Reinvent on a team that developed a semantic advertising platform that substantially increased revenue. As a research scientist at Boeing from 1997-2008 he defined, led and participated in numerous projects applying semantic technology to enterprise challenges. He is a frequent invited speaker and panelist at national and international events, and serves on the editorial board of the Applied Ontology Journal. He received his Ph.D. in AI from Edinburgh University in 1991 and an MSc. from Rutgers University in Computer Science in 1982.