Milwaukee, Wisconsin, United States

Milwaukee Evening Skyline

Saturday February 18th, 2017


  • 8:30a   Doors Open - Mingling - Colectivo coffee and Panera bagels provided by C2.
  • 9:00a   Dan Klyn - Keynote Streamed from Boston
  • 10:00a Welcome!
  • 10:20a Rebecca Arnell - They’re Not Mind Readers: Communication Through Annotation
  • 10:40a Andrew Hinton - Keynote Streamed from Atlanta
  • 11:20a Garrett Wiens-Kind - Reorganizing Starship Interfaces: The Next Generation
  • 11:45a Lunch - Plenty of spots within walking distance!
  • 1:00p   Tom Elmendorf - Round Table: Making a Place for Information Architecture
  • 2:00p   Andrew Holmes - The Aims of Educational Technology in Higher Education
  • 2:50p   Ann Nagel - Intuitive Information Architecture
  • 3:40p   Ann Navin - IA and Responsive Design: Templates and Beyond
  • 5:00p -7:00p After-Party with free beer and pizza at the Irish Pub (124 N. Water Street, Milwaukee) provided by TEKsystems Digital.


This year we are focusing on getting the community involved in the conversation and helping to grow the relationships of the IA community in Milwaukee. Come curious and ready with questions; it's going to be a great day, and you will be a big part of what makes it great. 



MSOE Campus Center
1025 N. Broadway, Milwaukee, WI
Multi-Purpose Room

Parking will be available in the Broadway lot and Milwaukee Street B lot.

MSOE Campus Parking Map

There will be plenty of World IA Day signage guiding attendees to the Multi-Purpose room inside the MSOE Campus Center. 

Speakers & Presenters
Andrew Holmes
Andrew Holmes
The Aims of Educational Technology in Higher Education

Andrew Holmes is an Instructional Technologist at Milwaukee School of Engineering and Ph.D. Student in the School of Information Studies at the University of Wisconsin – Milwaukee.  He earned a Masters in Curriculum & Instruction, with an emphasis in Instructional Technology, from National – Louis University, and a Bachelors in Communications & Theatre from Valparaiso University.  His research will focus on Educational Technology in Higher Education and the role it plays in the construction of knowledge.  He is interested in Information Science, Educational Technology, Information Ethics, and Educational Philosophy.

Rebecca Arnell
Rebecca Arnell
They’re Not Mind Readers: Communication Through Annotation

Rebecca Arnell is a Web Producer at MGIC where she works on Marketing websites and serves as a proponent for users through her interaction design and development skills. In previous jobs she has worked on teams and held leadership positions specializing in online marketing, creative services, and web analytics. She graduated with a Bachelor of Fine Arts from UW-Milwaukee in 2010 with an emphasis in graphic design and is currently pursuing her Masters in Human Factors in Information Design from Bentley University. (Graduation in May - yay!) When she’s not working or in school, she enjoys weightlifting, traveling and spending time with her husband and greyhound.

Ann Navin
Ann Navin
IA and Responsive Design: Templates and Beyond

Ann Navin has been building websites for other people since 1997 (right!?).  She’s seen technologies (anyone remember Hypercard?), fads, and trends come and go in the digital marketplace, but has always advocated for intuitive information design and usability. Ann most recently managed the web team at MGIC and was part of numerous web site builds, redesigns, and launches. Previous experience includes “webifying” hands-on science museum exhibits for an educational website with IBM/New York Hall of Science, and creating instructional modules and kiosks. Ann has a MS in Technical Communication from Rensselaer Polytechnic Institute and a BS in Molecular Biology from the University of Wisconsin-Madison. In her spare time, she enjoys rowing, curling, Rotary, volunteering in the community, and indulging in the arts/music/cultural scene in Milwaukee.

Tom Elmendorf
Tom Elmendorf
Round Table: Making a Place for Information Architecture

Tom Elmendorf leads user experience at Advicent, a financial planning software company in Milwaukee. He first developed an affinity for placemaking and unfolding meaningful order while achieving his BS of Architecture at UW-Milwaukee, and now applies those lessons to the digital environment. He is a firm believer in the power of design fueled by thorough understanding, a few extra-fine point sharpies, and a roll of trace paper.

Garrett Wiens-Kind
Garrett Wiens-Kind
Reorganizing Starship Interfaces: The Next Generation

Garrett Wiens-Kind is a User Experience designer at Johnson Controls. He's taught UX design at MIAD and spoke previously at MKEUX. He works on building automation systems and can't talk about it because he signed a NDA. Instead, he's going to share some thoughts about reorganizing information and controls on starship interfaces. You heard that right, intergalactic starship interfaces. Engage.

Ann Nagel
Ann Nagel
Intuitive Information Architecture

Ann is a Senior Design and Usability Analyst with over nine years of UX experience, researching and designing a variety of financial products. She earned a Certified Usability Analyst designation through Human Factors International in January of 2008. Prior to that, Ann had extensive experience in all aspects of technical writing, starting as a staff writer and working up to a director position for a technical writing consulting group.

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