Bristol, United Kingdom
How do you make sure that you’re being useful? How do you move IA out of theory, into having the necessary and practical impact in projects and on the whole of the user experience, as it should? How do you design and build information architecture in a world of MVPs and larger, complex interconnected systems? What's the point of information architecture?
We’ll tell you. Dan & Charlotte will show you a framework for planning, developing, describing and deciding on how an IA can be most valuable across different stages of a project, product or systems evolution. Charlotte will share a practical case study for how you can incorporate the theory into your practice.
We live in the decade of the platform economy. The 200 biggest platform companies have a combined market capitalisation of $4Trillion+ and it is changing the competitive landscape of every industry. Amazon, Facebook, AirBnB and Über are leading the charge. And this digital transformation is only just beginning.
Cities are humanity’s greatest platform. They power the greatest marketplaces on earth by providing the fabric which businesses need to thrive, by concentrating people and physical infrastructure. But cities don’t yet play an instrumental role in the digital economy.
That is changing. Leading cities are now coming to terms with how to create, curate and use data to the advantage of their citizens and businesses. Developments in digital technology and society mean the data will soon become another utility in the city. We are moving into the century of the City. Cities that understand this are adapting and applying the principles of the platform economy, and are emerging as regional or global knowledge hubs and innovation centres, attracting talent, jobs and unleashing innovation.
Linguistic User Interfaces like Alexa and Google Assistant look set to become widespread in homes and perhaps other environments too. What does this mean for Information Architects and User Experience professionals used to working with Graphic User Interfaces? What new skills will we need to develop to make conversational interactions both usable and pleasurable?
In health care, the need for accurate real time information is not just a nice-to-have, it is a matter of life and death. The diagnostic tools and techniques employed by the medical profession enable them to observe and understand the condition of their patients. As our heart beats, our bodies create rhythms that reveal a great deal to a trained medical professional. The simple act of taking our pulse supports the understanding of the complex interrelated biological systems, understanding that guide decision making - decision making with far reaching implications.
But what has any of this got to do with World IA Day, and why is a Social Media Strategist interested in taking pulses?
During this talk, I will explain by sharing with you my observations of the world around us and reveal to you all the information I see and the rhythms it creates as we all go about our lives. Information that reveals our relationship with the complex digital systems we all rely on...
We are surrounded by a multitude of cues that help us navigate daily life, guiding, promoting and steering us as if by an almost invisible second nature.
In this talk, I’ll explore some of these cues and their impact on us, from navigation techniques using the stars and the ocean, through to the design of sign systems and also, the ability to command guidance from the palm of your hand. The parallels around findability, structure and scale will give you a perspective on how you might think and design like an information architect.
Join the conversation in the C-suite and show them how strategic design is key to driving business goals.
Long advocates of the absolute necessity of qualitative research, we UXers now find many of our frameworks are called into question by the board room looking for data-driven solutions to answer the needs of each unique individual. We can look to CX’s heritage for help in this, but we still need to evolve our methods in order to support our recommendations with the hard numbers we are asked for.
In this talk I will consider how we can embrace the possibilities that vast and dynamic data award us without losing our very identities as designers, not to mention our souls.