Bengaluru, India

World IA Day 2017

Saturday February 18th, 2017

If you would like to attend our celebration, please bookmark this page and check back. We will be updating our content in the upcoming days. We look forward to seeing you!

WIAD 17 Theme: Information Strategy & Structure :

World Information Architecture Day is a one-day annual celebration of this phenomenon. Hosted in dozens of locations across the world by local organizers on February 18th, we focus on telling stories of information being architected by everyone from teachers to business owners; technologists to artists; designers to product managers.

Join us on February 18, 2017 as information architecture practitioners around bengaluru come together to celebrate, share knowledge, and bring awareness to the importance of strategy and structure.



The Workshop ( A cross-disciplinary platform for learning and innovation)
20th Cross Rd, 5th Block, Ashwath Nagar, HBR Layout, Bengaluru, Karnataka 560045


Google Maps link :
for directions support, please call on 8095219305 / 9880484898

Workshop Venue


Program Schedule
2:00 PM - 2:30 PM
Registration & Coffee
2:30 PM - 3:00 PM
WIAD2017 - Intro

WIAD 17 Theme: Information Strategy & Structure

In today’s world, organizations are required to rethink how to architect and manage information to maintain a competitive and organizational edge. Many are embracing strategies that are more flexible, moving away from isolated systems and departmental silos. These organizations recognize the need for information to be structured so that it is clear, usable, findable and understandable.

But, the need for information strategy and structure extends beyond the enterprise. Whether information is architected to inform algorithms, to bring awareness to important societal challenges, or to clearly communicate available resources to help those in need; information strategy and structure plays an important role in our everyday lives.

3:00 PM - 4:30 PM
How Do You Deal with Information Everywhere?

Presentation by Natacha Hennocq, Design Strategist at Orange France

One of the challenges about information everywhere is the ways that we are in contact with it. Let’s take a look at how we process neural information and synthesize it, and in turn how it allow s us to navigate three-dimensional space. Neural systems for navigation and orientation, and neural systems for memory share a common infrastructure. When building an experience system we have to take into account physical and mental navigations. As information architects we talk a lot about sense-making, recent advances in cognitive sciences, however, lead to pay attention to our more recent role of place-makers: creating spaces for things and knowing where things and people are, in real life and virtual spaces. Spatial representations not only help us to memorize, but, in fact, they affect how we reason.

Because infoglut is the next context of our work, as well as that of our users, what tools can help us devise understandable and useful places. Can domain modeling and storytelling help us create sense and space-making bricks for the users.

Among the takeaways of this talk:

  • An understanding of our place-making abilities;

  • How embodied cognition and deduced reckoning affect these abilities;

  • Mapping place-making tools.

4:30 PM - 6:00 PM
User Experience and Predictive Analysis

Talk on "User Experience and Predictive Analysis" by Vikram Rao, Practice Head - User Experience | emids Technologies

6:00 PM - 6:30 PM
How to tell compelling stories with IA

A Talk on "How to tell compelling stories with IA" by Sushumna Chandraddi".

6:30 PM - 7:00 PM
Vote of Thanks, Networking, Beverages & Snacks
Speakers & Presenters
Natacha Hennocq
Natacha Hennocq
Design Strategist
Orange France

Natacha Hennocq is design strategist for Orange multi-platform entertainment services in Paris. While she is mainly self-taught in her interactive design and information architecture skills, her formal training is an unusual blend of neurophysiology, evolutionary biology, theoretical ecology, photography and design. As always, she is quite enthusiastic about sharing, whether it concerns design, creativity or science.

Vikram Rao
Vikram Rao
UX Practice Head
Emid Technologies

Summary of professional experience: 
Currently possess over 18 years of professional experience in ‘design’ and related areas having worked in design agencies, enterprising startups and large corporations. Overall expertise is in the area of consumer and enterprise wide products and applications, Content Management Systems (CMS), design and development of websites and intranets, art and visual design, usability and user research.  

Also an active contributor to the design community as a 'User Experience Evangelist' in his spare time: 

  • Conducted a Bi-lingual Workshop on 'Design Thinking' for Gubbachi Learning Community 2016
  • Speaker at World UXUI Design Summit 2015 on 'Socio Technical Systems Design'
  • Co-speaker at SecCon India 2014 (Security Conference at Cisco) on 'Striking a balance between Security and Usability'   
  • Guest speaker at IISc, Bangalore 2014 on 'Design and its impact on every day life' 
  • Speaker at STC India UX Session Bangalore 2011 on 'User Research Techniques' 
  • Conducted trainings and workshops on User Experience and related topics for various companies  

Apart from the above Vikram is also pursuing his doctoral studies in Cultural studies, which is interdisciplinary in nature with 'design' as the primary discipline at Jain University, Bangalore. 

Sushumna Chandraddi
Sushumna Chandraddi
UX Architect
IBM India Pvt Ltd.

Sushumna is UX Architect at IBM India Pvt Ltd. 
She supports internal IBM applications, website portals and products. 
Her expertise is in Information Visualization, Art and Design.

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