Atlanta, Georgia, United States

Atlanta World IA Day

Saturday February 18th, 2017


ATL Event features:  Mentoring, Lightening Talks, Lunch and Raffle with Prizes! 

10:00am to 3pm


10:00 - 10:20 Registration & Networking

10:20 - 10:25 Welcome and Intro from Co-Chairs: Rebecca Rusk & Klemens Wengert

10:25 - 11:40 Information Architecture in Action Lightening Talks

  1. Brian Anderson - Cox Communications
  2. Su Cox - SapientRazorfish
  3. Colleen Jones - Content Science
  4. Melissa Craddock - AT&T
  5. Josh Teague - Full Story
  6. Rich Goidel - Dangerous Kitchen

11:40 - 12:10 Key Note Andrew Hinton, State Farm

12:10 - 12:55 Student Panel AR/VR Information Architecture.  Moderator: Jasmine Hentschel (Thrive)      Georgia Institute of Technology Students:  Amit Garg, Joshua A. Fisher, Annick Huber, Tica (Man-Hsin) Lin, Sarthak Ghosh

12:55 - 1:20 Lunch  

1:20 - 2:40  Mentoring - Small Q&A groups covering one of three topics - Career, Design, Information Architecture Process.  Mentors include:

  • Colleen Jones, CEO of Content Science
  • Lisa McMichael, Research Strategist at Perficient Digital
  • Brian Anderson, Principal Designer at Cox Communications
  • Lauren Langley, Sr. Product Designer at Salesloft
  • Diane DeSeta, UX Strategist at Manheim
  • Matthew Miller, User Researcher at Nextgen Healthcare
  • J Cornelius, President at Nine Labs
  • Jenny Sun, UX Lead at Field
  • Astrid Paris, Sr. UX Researcher at Launch Interactive
  • Cleo Henderson, Creative Director at CoStar Group
  • Josh Teague, Design Lead at FullStory
  • Jenn Downs, UX Director at Points of Light
  • Jeremy Dejiacomo, Visual Designer at VMware
  • Sophia Voychehovski, Design Lead at Rewired
  • Sarah Eiring, UX designer at Look Listen Creative
  • Tim Van Meter, UX Manager at Sapient
  • Mandy Cornwell, UX Manager at VMware
  • Daryl Ohrt, UX Designer
  • Andrew Hinton, Sr Digital Experience Architect
  • Dale Kim, UX Director

2:40 - 3:00 Raffle - Raffle Sponsored by Global WIAD Sponsors & Local sponsors.  We have IA books, software licenses, Amazon gift cards, and much more! (Must be present to win) 

Thanks to our ATL Sponsors! General Assembly, Perficient Digital, State Farm, Sync, Thrive, VMware, and Tek Systems! For Global Sponsors see:

We look forward to seeing you!


General Assembly Atlanta
675 Ponce de Leon Avenue NE, Atlanta, GA 30308
Second Floor
Speakers & Presenters
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Colleen Jones
Content Science

As CEO of the content strategy firm Content Science and a Star Wars fan, Colleen regularly advises top organizations on becoming Jedi Masters of content. Colleen cofounded ContentWRX, a software service that has collected more than 60,000 data sets to assess content effectiveness. She also is the publisher of Content Science Review, a magazine and education platform with content insights contributed by leading brands such as Alibaba, IHG, Avery Dennison, AirBnB, American Cancer Society, IBM, WebMD, and more. Colleen wrote the cornerstone content book Clout: The Art and Science of Influential Web Content. She speaks at conferences and client events around the world to make content a force in branding, user experience, sales, and customer satisfaction.

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Lisa McMichael
Research/Strategy Lead
Perficient Digital

Since 1999 Lisa has practiced and taught user-centered design thinking. At Perficient Digital she leads research strategy, guiding a variety of notable brands on how to create satisfying customer experiences.

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Brian Anderson
Principal Designer
Cox Communications

Brian Anderson is a Principal Designer with Cox Communications. He specializes in Design Thinking and is working on a culture change in Cox through employee-facing projects like improving new employee onboarding and dashboards for investigating and responding to breaks in the cable plant. He has been practicing the science and art of User Experience for 20 years with companies such as AT&T, Panasonic, and IBM. He has been granted 6 U.S. patents for design on mobile phones and security applications.

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Lauren Langley
Sr Product Designer

Lauren Langley is Senior Product Designer with SalesLoft. She leads UX and design initiatives that bring usability and delight to a high-performing SaaS product. Before SalesLoft, she was UX Lead with If/Then, where she was responsible for user experience, strategy, and information architecture. Prior to If/Then, Lauren was an Expert Interaction Designer with Turner Broadcasting System, Inc., where she designed and developed web and mobile applications for Turner’s brands like CNN, Cartoon Network,, and TNT.

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Matthew Miller
User Researcher/ Interaction Designer
NextGen Healthcare

Matthew is a User Researcher with over 10 years of experience designing enterprise applications for the advertising, marketing, and healthcare fields. He holds a M.S. in Human-Computer Interaction and a B.S. in Computer Science, both from Georgia Tech. He occasionally instructs at General Assembly, teaching a workshop entitled "Usability in Practice." Matthew lives in Marietta, and currently spends his time preparing the house for the arrival of his first son in March.

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J Cornelius
Nine Labs

J Cornelius is the Founder and President of Nine Labs, an experience and strategy consultancy in Atlanta GA. He is also President of the Atlanta Web Design Group, founded the Web Afternoon event series, and has lectured on topics from psychology of user experience to modern design philosophy to groups of all sizes across the country. He has worked with companies like Coca-Cola, General Electric, and Pantone; served as an advisor to multiple universities; and as a private consultant to numerous other organizations. You can follow him on Twitter at @jc, or on his personal Website at

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Jenny Sun
User Experience Lead

Jenny Sun leads the User Experience practice at Field, an Atlanta-based UX studio that helps health technology companies improve patient outcomes and quality of life. A mom, avid world traveler, and vegetable lover, Jenny also teaches and mentors people looking to transition into user experience at Journey Into UX.

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Diane DeSeta
User Experience Strategist

Diane DeSeta is a User Experience Strategist with over 18 years experience helping fortune 500 clients define customers needs and transforming them into immersive interactive experiences. She has overseen and managed interdisciplinary teams through research, strategy development, concept, product definition, and design. Currently she manages usability and customer feedback channel at Manheim, a Cox Automotive company.

As founder of UX Mentors Diane is following her passion to help the next generation of UX professionals thrive and strive in an aggressively designed world. She also volunteers her time teaching at-risk middle school kids design, programming, and board game strategy. On the weekends you can find her brick laying legos and exploring the world with Sven and Thor.

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Astrid Paris
UX Lead
Launch Interactive

Astrid is a senior UX researcher and designer currently working in the digital agency space. As UX Lead for Launch Interactive, Astrid helps clients understand problems and figure out solutions. To help clients better understand their customers and end-users, she uses a variety of techniques like workshops, web analytics, user research, personas, card sorts, IA and usability testing, and secondary research. Astrid drives solutions with user scenarios, stories, and flows, which lead her to envisioning user experiences through artifacts like storyboards, sketches, wireframes, mockups, and prototypes. Although always passionate about improving systems in general, she's currently energized by the lean UX movement and in constant study of how to apply its principles.

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Cleo Henderson
Creative Director

Cleo Henderson delights in leading, directing, mentoring and inspiring unacknowledged creative talent. With over 13 years of experience in digital creative and Front-end development. His extensive knowledge and hands-on experience in UX, IA, UI and Front-end development makes him a rarity among creative types.

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Josh Teague
Design Lead

For the past 10+ years I’ve led product teams to create breakthrough user interfaces & experiences. After 4 enjoyable years at Google, I’m now working on something new called FullStory.

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Jenn Downs
Director of UX Design
Points of Light

​Jenn Downs is the Director of User Experience Design at Points of Light and adores the web and what it can do for the world. She got her start in tech with MailChimp and is now an internationally welcomed speaker in the UX community. ​Jenn is a mentor for Code for America and invented the slightly awkward, yet truly helpful, Laptop Hugging Method for remote mobile testing.

Outside of being a web nerd, Jenn dotes on her dogs Dickie and Waylon, is a songwriter, and plays bass and sings in Atlanta bands The Sunset District and The Downs. She has also started taking drum lessons and thinks that drums just might be her musical calling.

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Jeremy Dejiacomo
Visual Designer

I started my design journey at The University of Georgia studying graphic design for my BFA then pursued an MA Ed. with a focus on visual thinking processes, so I have always been fascinated with how people think, interact with surfaces, and the potential of experience design. I focused my design thinking toward digital mediums and have worked in various capacities as an in-house designer with both small organizations, offering a wide breadth of design services, to large companies such as Oracle & The Coca-Cola Company as a part of dedicated internal UX teams. Currently I work as a Visual Designer at VMware AirWatch as part of a multi-discipline UX team committed to crafting quality experiences for our customers.

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Sophia Voychehovski
Founder and Lead UXer

Sophia is the founder of Rewired, a UX studio based in Atlanta, GA. Rewired consults to clients that are innovating in education, health, and the Atlanta community. She often traveling across the United States or around the world, teaching her object-oriented UX methodologies. Before founding Rewired to focus on the little guys, Sophia led UX efforts for goliath clients such as AT&T, Napa Auto Parts, the Internal Revenue Service, the Australian Tax Office, and Blue Cross Blue Shield. She also designed’s responsive election night experience in 2012—and again in 2016.

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Sarah Eiring
Sr. UX Designer
Turner Broadcasting

User Centered Designer who found her way into the digital world. Believer in the power of research backed design decisions, that design really does make a difference, and that the right methods can solve any design problem. Bachelor's and Master's degree in Industrial Design with a focus on User Centered Design. Specializes in applying research data to create meaningful user experiences, and design processes.

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Tim Van Meter
Manager, Experience Design

Tim has been working on researching, designing, and implementing engaging cross channel experiences for his clients since 2005. He is passionate about delivering the best work possible, regardless of scope of project, client budget, or nature of the work. He's had the pleasure of working with Fortune 500 clients as well as small businesses and startups, and everything between. When not designing experiences for clients, Tim can be found in his garden, his woodshop, his kitchen, or (most likely) playing with his one year old son.

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Mandy Cornwell
Manager, User Experience

As User Experience Manager, Mandy’s driven by customers’ and users’ problems to create the most effective design solutions to help them succeed. After earning a computer science degree from Georgia Institute of Technology, and spending the next 13 years expanding her knowledge and understanding of a continuously evolving field, Mandy’s proud to be on the frontlines of end user computing at VMware AirWatch where she leads a team comprising of user experience, visual design and content strategy disciplines. Prior to VMware, Mandy has worked and led teams in both agency and corporate environments. If she’s not chasing her 4-year-old twin daughters around the house with her husband and attending fabulous toddler birthday parties, you can usually find her thinking critically about how to make the world a better place for end users.

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Rebecca Rusk
Chief Experience Officer
BexUX , Thrive

Rebecca Rusk is Chief Experience Officer at Bex UX. She is a results oriented leader recognized with the Avant Garde Award for Leadership and Innovation by Rocky Mountain Women in Cable and Telecommunications. Her passion is to design business goals into most valuable and delightful user experience. She is a UX mentor, usability expert and design thinker. Rebecca currently works as Senior UX Designer at Thrive. She is on the leadership committee of the Interaction Design Association ATL and is Co-Chair of ATL World IA (Information Architecture)Day 2017.

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Rich Goidel
Dangerous Kitchen

Rich Goidel is a strategic facilitator with extensive credits in technology, marketing and media. A "whiteboard and big-paper guy" with deep experience in creative, production, sales and operations, Rich combines visual-thinking techniques
with Agile/Scrum methodologies to help management teams generate ideas, solve complex problems, develop highly flexible strategies and grow their businesses.

Rich also serves as Lead Strategist in product development at Steelray Software. Past roles have included COO, Interactive Director,Technical Director, Creative Director, Account Director and Executive Producer. His client list includes MailChimp, BASF, Neenah Paper, Cherry Bekaert, Georgia River Network, Microsoft, GE Power Systems, UPS, CNN, IBM, the Coca-Cola Company, the Internal Revenue Service, the Georgia Lottery and Atlanta Magazine.

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Su Cox
Associate Creative Director

Su brings 20 years of experience in user research, experience strategy, experience design, and creative leadership.  She leads the vision for large, complex experiences and guides the design of omni-channel experiences across native applications, responsive websites and in venue kiosks. Su solves a wide range of design challenges in e-commerce, transactional applications, and immersive experiences while also thinking forward with innovative concepts leveraging social, artificial intelligence and augmented reality. 

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Andrew Hinton
Sr Digital Experience Architect
State Farm

I am currently Senior Digital Experience Architect at the State Farm's User Experience Center of Excellence, in Atlanta, GA. I'm also an "information-architect-emeritus" and friend of The Understanding Group, a leading Information Architecture consultancy. 

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Annick Huber
Student, Georgia Tech (HCI program)

Annick Huber is a UX Designer studying Human-Computer Interaction at GA Tech. She has experience working as an artist for games and animation, and has been working on many projects as a student at GA Tech including Virtual Reality experiences. She will be graduating in May 2017 and is looking for the next step in her career.

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Tica Lin
Student, Georgia Tech (Digital Media program)

Tica is an experience designer exploring new ways to engage people through interaction with technology and contents. Currently a master's student in Digital Media at Georgia Tech, she has worked on projects of various media, including aquarium tour design with AR, interactive narrative in VR, national parks information design on web, travel experience with leap motion, UX design for mobile apps, etc. She cares about creating better entertaining and learning experiences with digital design, focusing on interaction design and storytelling. Tica loves travel, photography and play basketball.

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Joshua Fisher
Student, Georgia Tech (Digital Media program)

Joshua A. Fisher is a Ph.D. student at the Georgia Institute of Technology where he studies how to design augmented, mixed, and virtual reality experiences. He has published in numerous journals on the mechanics and interaction design of virtuality. Outside his research, he teaches classes on communication and culture with a focus on using emerging media for community empowerment. He is currently working on a VR narrative, an MR installation in Malmö, Sweden, and an AR cultural heritage project for Atlanta's West Side community. 

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Sarthak Ghosh
Student, Georgia Tech (HCI program)

I am a second year student studying human computer interaction. I have always been interested in moving away from the cell phone screens and looking at room-scale experiences. Having started with projection based room-augmentation (, I moved to VR last summer and have continued studying the field till date. 

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Amit Garg
Student, Georgia Tech (HCI program)

Amit is a UX Designer in the HCI program at Georgia Tech. With a background in neuroscience and a knack for 3D printing, Amit has worked on projects ranging from assistive tech for visually impaired, redesigning the MARTA experience, and interactive storytelling in VR. He is a caring UXer, trying to help the world be an easier place to live in through design, and is passionate about creating experiences that simply work and work simply. Set to graduate in May, Amit is looking for ways to improve himself as a UX Designer. 

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Dale Kim
UX Design Director

Dale is a UX Design Director at AKQA, where he helps lead UX for Delta Airline's digital properties. His highlighted experiences span across big box retailers, financial, high tech, and startups.  As a graduate of Georgia Tech's engineering and industrial design programs, Dale's path into UX has been unconventional but rewarding, and he's happy to share what it takes to make it in.

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Daryl Ohrt
UX Designer/Researcher

Daryl has over 17 years of experience in Human Factors Research, Information Architecture and User Experience design. Daryl’s work has included B2B transactional sites, internet auctions, healthcare portals, corporate digital branding, b2b extranets, m-commerce and e-commerce.

Daryl has worked helped clients such as Michelin, IHG, Fiserv, Ford, FedEx, Amway, Lowe’s, Home Depot, UPS, AT&T, and Cigna while working at SapientNitro, Razorfish, McKesson, Xcelerate, NASA, and GE.

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Marusa Debrini
UX/CX Consultant

Marusa Debrini is an independent consultant with over 20 years of experience spanning traditional advertising to extensive human-computer interaction design, digital marketing, and customer experience strategy and design expertise. Her broad-to-deep, concept-to-completion, hands-on to leadership experience includes crafting award-winning, customer-centric solutions for a spectrum of mind sets and brands including:  Nike, Macy’s, Dickies, Sony PlayStation, Starbucks, The Home Depot, IBM, Microsoft, HP, Apple, Virgin, Citibank, Wells Fargo, Yahoo!, Barclay’s Global Investors, CSX, Kumon, PBS Kids’ Sprout, Enbrel (Amgen), Novartis, GSK, LaQuinta, TRESemmé, and more.


With a degree in Advertising from UGA, Master’s from the School of Visual Arts in NYC, and after living in NYC, SF, NC, as well as cross-country/global stints (road-warrior), Marusa is now happy to be back home in Atlanta with family — as well as, passionate and proud to be a part of the Atlanta UX community. Let’s connect!

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