Ann Arbor, Michigan, United States


Saturday February 18th, 2017

We are planning our celebration! If you would like to volunteer or sponsor please get in touch at:


Palmer Commons
100 Washtenaw Ave.
Great Lakes Room (4th floor)

A parking garage (the Palmer Drive Structure) is adjacent to Palmer Commons at the intersection of Washtenaw Avenue and Palmer Drive. 

  • From Washtenaw Avenue, turn on Palmer Drive, proceed approximately 100 yards to the 2nd parking entrance on your left that is marked "Visitor Parking"
  • Upon exiting your vehicle, look for large metal Maize and Blue signs that read "East Elevators"
  • Proceed towards the East Elevators and follow the signs that list Palmer Commons
  • In the elevator, push PL (Plaza Level) and exit onto the outdoor plaza near the Life Science Institute entrance. Continue across the outdoor plaza to Palmer Commons

The garage costs $1.40/hr. For more parking information, see here

Program Schedule
8:30 - 9:15
Doors Open, Coffee & Snacks

Come check in, grab a cup of coffee and bagels, and settle into the ballroom (you can take food & drinks in with you!). 

9:15 - 9:30
Opening Remarks / Welcome
9:30 - 10:15
An Architecture for Your Career in IT - Kelli Trosvig

How to build a sustaining and challenging career in the new information age through developing an architecture for yourself and your life that builds resiliency, learning and balance. What are the skills that we all need to work harder to develop, grow, and succeed in technology and what are some hard learned lessons from the trenches?

10:15 - 10:45
With Great Data Comes Great Responsibility - Michael Beasley

Quantitative data are a powerful tool for designers, but the choices we make about what data to gather and how we gather them shape the way we see the world. As advocates for our users, what responsibilities do we have to ensure that we are creating just and humane representations of the world.

10:45 - 11:15
"Information as the Atomic Level of Storytelling: from the Local Archive to the Whole World" Krysta Stone
11:15 - 11:45
Lightning Talks (Round 1)

Tables and chairs and signs, oh my! - Telling the story of our spaces and services
Joshua Ethan Sanchez
As we re-designed the first floor of our library, we began thinking of ways to better serve the needs of our patrons. Beyond the physical improvements to the space that we were able to make (i.e. construction), we focused on the furniture and the language used in these new spaces as sources of information.

That's Wrong! Learning When & How to Break the Rules
Nisreen Salka
Design depends both on structure, and the subversion of that structure. How do designers identify the structural elements that may impede or contribute to their work? Which rules are breakable, and which aren't? Let's learn how to draw the lines, then color outside them.

11:45 - 1:00
Lunch Break

All attendees will receive a handout of places nearby to grab a quick lunch! 

1:00 - 1:30
Lightning Talks (Round 2)

Channel Charlie
Nathaniel Bonham
Richard Saul Wurman hits the nail on the head: "I like to question the minutia, to get to the essence of things...We need to be better at listening, and we need to aim more directly at understanding and being understood."

Car shopping online; Why it's almost illegal
Jim Rampton
A case study of when strategy is simple, but structure is nearly impossible.

Where I-75 Meets the Web: Investigating the Highways of Detroit's Digital Services
Deirdre Hirschtritt
Detroiters are used to navigating confusing physical infrastructure. They shouldn't have to get used to navigating complex digital infrastructure, too. I'll explore the relationship between physical and digital infrastructure in the City of Detroit, how it impacts residents, and opportunities for radical, user-centered change.

1:30 - 2:30
Becoming an Innovation Advocate - Jeff Stern

“Too expensive! Too much time! Where’s the data? What’s the proof?” – No matter how good a new idea is, too often it is met with initial resistance. How do we nurture and advocate for innovation within our organizations? What structures are necessary to support this change? Jeff will take you inside a Girls Who Code classroom where innovation flourishes, discuss reasons why organizations fail to innovate, and begin a conversation about strategies for becoming an innovation advocate in your own community or organization.

2:30 - 4:30
Community Engagement Hands-On Session

Attendees will have the opportunity to get their hands dirty and work on some real-life IA problems from local non-profit organizations. We have been working with organizations to curate interesting, challenging IA problems that can be tackled in a short amount of time so that participants can flex their IA muscles, collaborate with other attendees, and present recommendations that will be hugely beneficial to gracious organizations that would otherwise not be able to afford such valuable help!

4:30 - 5:00
Raffle & Closing Remarks
5:00 - 8:00
Post-Event Happy Hour / Gathering

We have reserved the basement of Ashley's Pub (338 S State St, Ann Arbor, MI 48104) for post-WIAD drinks and mingling. 

Speakers & Presenters
Kelli Trosvig
Vice President for Information Technology & Chief Information Officer
University of Michigan

Kelli Trosvig is the University of Michigan's first vice president for information technology and chief information officer. Appointed to the role in November 2016, she is charged with ensuring that information strategy is appropriately considered in both short- and long-term decision-making and planning for the university and will provide information technology leadership across the institution. Kelli previously served as vice president for information technology and chief information officer at the University of Washington (UW), where she was responsible for strategic oversight, planning and direction of UW’s information technology infrastructure, as well as resources and services. Kelli earned her Master of Health Administration degree and B.A in economics from the University of Washington.

Jeff Stern
Director of Product Innovation
Girls Who Code

Jeff cares deeply about how technology can be used effectively to improve learning experiences. As the Director of Product Innovation at Girls Who Code, Jeff manages the tensions of student needs with organization strategy to deliver new products such as Girls Who Code Loop, a platform for the community, and an upcoming book series. With the support of these products, Girls Who Code delivers programs for middle and high school girls that are closing the gender gap in tech. Jeff currently lives in New York City, but he misses Ann Arbor’s Jerusalem Garden everyday.

K Stone
Krysta Stone
UX Director
Perficient Digital

Krysta has been a practitioner of design thinking for over 17 years and applies her information architecture, UX strategy & research, and product management expertise to crafting user-centered digital experiences. Working with clients in industries ranging from financial services, to healthcare, to cultural institutions, she has a passion for influencing the way people interact with technology and savors the challenge of breaking complex information into simple interactions. Currently the Director of User Experience at Perficient/Digital, Krysta’s a travel, comedy, and food enthusiast and holds a Master of Science in Information degree from the University of Michigan. 

Mike B
Mike Beasley
UX Designer

Mike is currently a UX Designer at Amazon, co-founder and co-chair of Ignite UX Michigan, and author of Practical Web Analytics for User Experience. He thinks a lot about how we construct reality with data and takes lots of pictures of cats.

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