New York City, New York, United States
Saturday February 18th, 2017
Please see the registration site for all the details on entering the building and logistics for the day.
We know what makes most people click, but we don’t know as much about how they feel. Feeling is as important as form and function, and yet emotion isn’t always part of the design process. How do we do we move beyond solving problems to recognizing the rich emotional texture of our relationship with technology? This talk draws on the hallmarks of emotional intelligence—perceiving, understanding, communicating, and managing—to create a meaningful approach for emotional design that moves beyond delight.
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
Fighting to get your team to think big picture and outside the box? Do your brainstorming sessions lead to total chaos? Having trouble generating fresh, actionable ideas? Or getting buy-in at stratified and siloed organizations? The struggle is real. You can’t make new things without new (and lateral) thinking. Through the lens of my own practice at Cooper, I’ll discuss the value of developing an exploration strategy—the frameworks and ideation methods I’ve relied on to unlock tsunamis of creative ideas in teams otherwise mired in tactical thinking or skeptical of the value of brainstorming. I’ll also share a few evaluation methods that transform that dump truck full of ideas into a prioritized, actionable roadmap.
It's taken very many years, but user research capabilities are finally becoming accepted as a must-have by large organizations that strive to produce better products and services. So user researchers should take a well-deserved bow! But only one. Because each type of user research remains narrow in focus, full of biases, and disconnected from other kinds of research. Most organizations are therefore overpaying for a disjointed, uncoordinated dog's breakfast of data that chronically under-delivers.
Pamela Pavliscak studies our emotional, sometimes irrational, relationship with technology. Whether hosting awkward dinner parties for friends and their algorithms or collecting sketches of favorite apps or analyzing audio diaries for sentiment, Pamela's work is about revealing the unspoken truths of our digital lives.
Pamela is founder and CEO of Change Sciences, a design research consultancy, and faculty at The Pratt Institute. Her forthcoming book, Designing for Happiness (O'Reilly, 2017), considers how to create rich emotional experiences that contribute to our well-being.
Aaron Irizarry aka “Ron”, is the Director of User Experience at Nasdaq and co-author of Discussing Design: Improving Communication and Collaboration Through Critique. You can follow his frequent ramblings about food, sports, music, and design on twitter at @aaroni.
Shannon is the Director of User Experience at Cooper, a pioneering design and business strategy consultancy in New York and San Francisco. In her role, Shannon achieves organizational buy-in to new strategic directions by engaging clients as active partners in design thinking. As a teacher for Cooper U, Shannon leads trainings on diverse UX topics, ranging from service design, to design leadership, to creative ideation. Shannon received her Masters from the Interactive Telecommunications Program at NYU. Her 20+ years of product development experience cuts across disciplines (interaction design, visual design, content, marketing) and environments (agency, startup, studio owner). Throughout this time, creating user-centered experiences has always been her North Star.
Lou Rosenfeld, co-author of Information Architecture and founder of Rosenfeld Media, the Information Architecture Institute, and the IA Summit, wants us to tear down the walls between user research practices. Lou will suggest ways to create conditions for research synthesis that lead to what’s important: the insights that truly great products require. And he’ll show how the growing demand for synthesis and insight will depend upon deep information architecture expertise.