9.00 - 9.30 Registration and tea
9.30- 9.50 Welcome (‘IA Today’ with Jason Hobbs)
9.50 - 10.20 Thandi Guilherme (Freethinking - Gold Sponsor speaker)
10.20 - 10.30 Nicholas Hobson (Accenture Interactive)
10.30 - 11.00 Terence Fenn (University of Johannesburg)
11.00 - 11.30 Tea
11.30 - 12.00 Helga Stegmann (Mantaray)
12.00 - 12.30 Lindi Maritz and Robin Turner (Greenside Design Centre)
12.30 - 1.30 Lunch
1.30 - 2.00 Dean Broadley (Barclays Africa Group)
2.00 - 2.10 Ayomide Onasanya (Acumen Media)
2.10 - 2.40 Angus Campbell (University of Johannesburg)
2.40 - 2.50 Yael Gold (University of Johannesburg)
2.50 - 3.10 Breather
3.10 - 3.20 Raeesah Karriem (Greenside Design Centre)
3.20 - 3.30 Stuart Windram (University of Johannesburg)
3.30 - 3.40 Guidione Machava (MozDevs)
3.40 - 3.50 Taurai Mtake (Greenside Design Center)
3.40 - 4.00 Thank you & give-aways
4.00 After party hosted by the Greenside Design Centre
At Rim & Rubber on Gleneagles Drive, Greenside
With mobile devices in South Africa becoming cheaper and much more readily available each year, more users are migrating from their feature phones and adopting smartphones to get things done. A study conducted by Mantaray to understand how the switch from feature phone to smartphone is affecting users, has delivered important findings on smartphone usage, setup costs, changes in user behaviour and the influence of learnt behaviour on users' perceptions of data. This presentation/talk will dive in deeper highlighting the importance of AI, speak about the research findings and how we use the them for strategies.
Helga is a User Experience consultant that has worked in the industry since 1999. She started Mantaray, a User Experience agency in 2006 in South Africa and has been involved with creating innovative products and services for the African market.
Her focus is in the digital environment understanding customers and assisting clients in developing products and services that are innovative in meeting business objectives and answering customer needs. She works from the initial strategy level through to final implementation of the digital product or service. Mantaray is the African partner of the UX Alliance which consist of 26 UX agencies worldwide that collaborate on global clients in meeting UX research and design demands. Helga is currently the elected COO of the UXalliance ensuring the strategic objectives are met of the partnership.
Jason has been practising a combination of information architecture, UX, service design and design thinking since 1997. He worked for digital agencies in Cape Town and London before starting his own company, Human Experience Design, in Johannesburg in 2005. He’s also gained experience working client-side, in start-ups and R & D units. He has been lecturing part-time at the University of Johannesburg for the past six years, teaching a UX design module and service design to third and fourth-year students. He conducts his academic research and publishes scholarly papers through the same institution. Jason has presented extensively at international and local conferences, conducts workshops and training and has been building the UX community of practice in South Africa since 2005 through the formation of the SA UX Forum and associated meet-ups and events.
"Prototyping for Wisdom"
Rapid prototyping for insights into customer experiences
Having always had an interest in the technology space, Dean Broadley started his career in online advertising and product design. He has more recently taken on the role as Executive Creative Director at Barclays Africa. Through his leadership and foresight, he has created a massive shift in the way the bank approaches customer experience and design thinking.
"Exploring Human Activity: Technology Innovation on the Periphery"
Professional designers often disregard users’ design agency. Negating the power of “lay designers” thus, is arguably at the cost of the relevance of a final design for its intended users. This is nowhere more evident than in so-called “developing” contexts where people have always been driven to design and innovate due to inequality, poverty, and unmet needs. Utilising the framework of activity theory, I will explore exceptional examples of grassroots innovation in South Africa. The aim of this is to encourage expert designers to shift their gaze and align their skills to amplify the efforts of lay designers in order to result in more sustainable and appropriate change.
Angus Donald Campbell is head of the Department of Industrial Design at the University of Johannesburg with over a decade of university lecturing, research and freelance design experience. His design research focuses on the nexus of social, ecological and technological systems within the South African context. He is co-founder of the Design Society Development DESIS Lab and is a co-researcher in the interdisciplinary research project Izindaba Zokudla (Conversations about Food): Innovation in the Soweto Food System.
"Another awesome talk"
Nic is a UX Unicorn - designer, developer and problem solver at heart. His fascination with the human condition started his journey in experience design. Nic now works for Accenture digital a leading global professional services company.
"Design-It-Yourself: Product Design for Technology Education (or Another Reason for Why You Should be Grateful for Your Mom)"
My presentation focuses on some of the theories and preliminary findings from my MTech research project entitled The User-Centred Development of Design-It-Yourself Kits: Improving Grade 7-9 Technology Education in Government Schools in Johannesburg. A main theme throughout is the significance of Technology Education in our techno-centric lives.
Stuart Windram is an MTech student and tutor at the Department of Industrial Design at the University of Johannesburg. Prior to studying Industrial Design, he spent a number of years working with LEGO® Education, promoting and teaching principles of robotics and technology to teachers and scholars locally and internationally. His current research focuses on improving Technology Education in South African government-run schools through the design of educational products that are practical, appropriate and innovative. He is passionate about technology education, design, engineering, science and tea.
Rethinking IA for a Better Customer Experience
I will be talking about how IA can be used to drive innovation in product development, and how successful companies, big/small, have harnessed the power of IA to produce addictive products.
"The state of Information Architecture in Mozambique: Past, Present and Future."
Mozambique is a new country when we talk about access to information digital media. With about 26 million inhabitants, less than 10% have access to the internet. Much of what we have online today follows the standard patterns of information architecture flow, in most cases there is no consonance with the purpose of the project, but it has not always been so. In my presentation I will talk about the past, the present and about how UX activists like me are planning to shape the future of Information Architecture in Mozambique.
Here in Mozambique, I work in an award winning startup called UX, I'm a technical consultant for local projects of the WorldBank, organiser and mentor for tech events, such as Startup Weekend, Seedstars World and EcoTech. I'm also co-founder and former President of MozDevz, the largest Mozambican tech-based community and elected top 10 community young leader by Global Shapers, an initiative of World Economic Forum.
"Helping nurses connect"
I will be presenting on the process of my topic and how I have used methods such as IA and HCD to create a strategic solution of the presented problem within the hospital environment I was conducting my research in.
Yael is in her final year of her Master's of Design, in the Multimedia Department at the university of Johannesburg. Through the use of Human-centred design, her focus lies in enhancing the day-to-day experiences of medical practitioners. In 2015, Yael spent 5 months in Holland on a master’s scholarship program at the University of Groningen. Yael currently lectures part-time in the department of Multimedia at the University of Johannesburg.
Experience Design: a philosophical exploration.
In this talk I will be introducing and briefly discussing some of the key philosophical concepts that underpin experience and experience design. Concepts that will be addressed include embodied cognition, activity theory and Miss World 1994, Aishwarya Rai.
Terence lectures interaction design, information design and design research in FADA’ s Department of Multimedia. Much of his current research focus is on the role of information architecture in the resolution of open, complex problems in both design practice and design education. Terence and his research partner Jason Hobbs have presented their work at a number of academic and practitioner based conferences in Europe, Africa and the United States. Terence’s involvement in the C.O.P is based on his belief that design can be instrumental in transforming society and the human habitat into a preferred state that is equitable, sustainable and meaningful. Originally a Fine Art student, Terence received Master of Art and Design Education from the University of New South Wales in 2002. He is currently pursuing a second masters in Computer Science at the University of Cape Town. He has lectured in the Department of Multimedia since 2003. During this time he has facilitated numerous interdisciplinary student projects involving interactive, industrial and graphic design students in a range user centered design projects. Particular projects that fit under the auspices of DSD include design-thinking projects focusing on innovative design interventions for government schools in Gauteng, improving public transport uptake in Johannesburg and improving the relevancy of and visitation to the Johannesburg Art Gallery.
"The rigidity of Agile and how design can help"
With Agile (and Lean) being the flavour of the day, I want to share some experience of the way it actually plays out at enterprise level. Spoiler alert: not great. I also want to propose ways to (ironically) be more agile about Agile.
Thandi sees User Experience as much bigger than interaction & interfaces. She is interested in introducing design thinking into all sorts of problems including Traffic & Store design. She works for Freethinking Business Consultants and currently consults to Absa on various non-core banking products. She also brews beer and runs a Craft Beer blog.
"Investigating the influence that embodiment has on User Experience Design."
Hard Working. Independent Thinker. Challenge Accepter. New Path Creator.
Raeesah believes that UX is more than digital interface design. It is a solution to problems we face on a daily basis. UX should involve interactivity between mediums and career paths. It stands at the core of understanding interaction and problem-solving.
She also believes in world peace.
"Reviving the “Bantu Symbol Writing” into Contemporary Visual Culture - *madímì"
This project is situated within the field of decolonial discourse surrounding the development of Afrikan writing systems within the diverse cultures of contemporary Southern Afrikan society. As a graphic designer, I am concerned with how the tradition of graphic symbolism, sometimes called the Bantu writing symbols of Southern Afrika, has become a staged authenticity instead of a real cultural practice. In the commercialising of local material culture on foreign terms, the history of meaning of the objects is often lost, sometimes even to the producers themselves. It is in this way that a spiritually important indigenous system of written communication can be transfigured in contemporary society merely as an element of decorative art or a curio for mass consumption. I believe Afrikans ought to question this shift.
The book aims to inspire ways in which such systems can be maintained and utilised in our contemporary society as a form of visual communication and as a manner of storytelling for both the younger and older generations.The boardgames shown here are based on two classical indigenous games: tsoro, which is a mathematical strategy game, and diketo, which is a game of hand-eye coordination.
The complete board game package comes in three parts: play, learn and tell a story. The playing part consists of two games that are printed on a sitting mat where children can sit and play their games. After playing, the next part of the game teaches about the symbols and their meanings. After learning the meanings of these symbols, a second function is added to the game tokens: they act as stamps that can print the symbols on paper. Children tell a story through stamping in a book or poster that can be shared with friends or the parents take a photo of their child’s story.
"Data Architecture is sh*t. The need for good information in practice, process and strategy"
Rob is a graphic designer who began his training at the Vaal Triangle Technikon, honed his skills through an Honours degree programme at the Greenside Design Center, and sharpened his teeth through a series of design agencies. He has a passion for anything digital, which has, as a result, led him to break into the New/Multimedia design arena. He is subsequently completing a master’s degree in digital interactive arts through the University of the Witwatersrand. He is particularly interested in interactive design and specialises in physical, or human computing, which is an area of interactive design that explores that potential of human/computer interactions that do not require the use conventional digital inputs such as keyboards and mouse.
Lindi Maritz completed her graduate degree in Multi Media design with a first class pass. During her graduate degree she was nominated, and placed third, for the SABS Design Achiever awards. With the design and development of “Mysisterskin”, a safe sex package developed for women who love women she placed in the finals. The opportunity and the “hands on, minds on and hearts on” mantra of Design Achievers dramatically fuelled and changed her passion for not only social responsible design, but also visual research. Consequently she furthered her studies at the University of Pretoria and completed her Honours in Visual Studies, specialising in digital culture and queer studies. Lindi is in the process of advance her studies in the discourse through a Master’s Programme and research endeavours.
With an intimate and long-standing passion for the community and design Lindi is actively involved in collaborative projects with creative’s to produce visual artefacts which are not only innovative, beautiful and significant but also challenge social and cultural norms. It is this passion and critical engagement with the environment which she carries through in her personal and professional work.