Nowadays it's natural to think about companies as products, products as user experiences, and good user experiences as good business… but company goals and designs have not always been on the same page. The symbiosis between Business and UX has evolved over the years, and it’s shaping the way we Designers think and craft products. In this talk, Turo will share his thoughts on how UX roots are deeply connected to the core of the business, the need to embed UX into the company strategy, and how is key for designers to be aware of the business path, many times influenced by a wide spectrum of factors often not related with interfaces, pixels and user interactions.
A showcase of new Design Thinking approaches to break down the old and rusty organisation structure. How much more efficient, coherent and valuable work can be if we get rid of the silos and start working together, as one team, with good defined challenges that are understood and accepted by all team members? If you want to be a successful rebel in your organisation changing your workplace, understanding the huge problem that it has - corporation awkwardness -, this presentation is addressed to you! Innovators and leaders of digital transformations inside organisations.
This session will demonstrate how Design Principles, Human-Centered Design, and Data Visualisation can be combined to develop easy-to-use interfaces that bridge the gap between data and action. No matter if you’re a policy maker or member of the public, we all make decisions, and data can help us make them more wisely. Using examples from his own work, such as Global Forest Watch and PREP, Sergio will share his experience on how to make data accessible, understandable, usable and impactful.
Jorge will discuss three cases of projects where information architecture strategy was: 1) useful to improve a current solution, 2) useful to stop developments and rethink 3) useful to take an alternative development direction. He will share with us common gaps strategic teams face, and some tips to keep high-level discussions moving forward.
Several eHealth products are usually developed as technology projects rather than tools to support healthcare workers. Patients need the right information at the right time. Healthcare professionals bring the important information to the surface. How to use User-Centered Design techniques to convince doctors to work together with other professionals and patients? Designing together is the solution!
Experiences make up our lives. Over time and in aggregate, our experiences have the power to influence the direction of society. We need evolved tools and methods that are capable of evaluating and progressing these experiences. Mapping is a technique that has been around since early man, and its usefulness and sophistication has grown, as evidenced in many modern fields, including UX with its practice of experience mapping. We can discover ways to extend our overall understanding of experience mapping by looking at how it’s being used by UX practitioners today, learning from other fields’ current mapping activities, and understanding the historical context of mapping. Our ability to evolve UX tools such as experience maps can have a direct effect on the evolution of humankind.
Angela Pesta is a UX leader and practitioner of 15 years. She is currently the UX Director at eDreams ODIGEO in Barcelona. Most recently, she's been working at Tesco in London, establishing best practices in UX and delivering experiences for products like Clubcard, Tesco.com, and hudl. Prior to that, she spent 7 years at Amazon in the US, primarily working on the Amazon Kindle team where she headed up the Kindle Store UX across the web, Kindle e-ink readers, Kindle tablet, the Amazon Fire phone, and other mobile devices. Before Amazon, Angela worked in the Silicon Valley at financial and tech companies. She has a master’s degree in industrial design from the department of Design and Industry at San Francisco State University.
Sergio co-founded Vizzuality, a Spanish data visualisation firm with international impact that has offices in Madrid, Cambridge and Washington DC. As Vizzuality’s Chief Design Officer, Sergio has worked with different UN agencies, the White House, and organisations that include World Resources Institute, World Bank, NASA and Google. Sergio’s work flows through data visualization, information design and UI design, with a special focus on geo-information, map-based visualizations and geospatial data interaction focused on user-centered design. With almost 20 years experience, Sergio’s career began as a web designer and art director during his final year of a combined Interior Design and Fine Arts degree at Universidad Complutense de Madrid. His interest in interactive user experiences, information design, and brand development was deepened by a design course at Colchester Institute and since then he’s been writing about brands and their behaviour. Most recently, Sergio studied for a Masters in Information and Knowledge Society.
Jorge, educated as an engineer, is an avid non-stop self-learner and a team builder. Has professional experience of working with private sector, multilateral agencies, and regional governments. He has been involved providing strategic digital support for the World Bank, United Nations, and regional governments in the Middle East and North Africa, and Western Africa. Jorge is the co-founder of RIZOM and is passionated about Strategic Design.
Bartosz is an owner of a small Strategy Design agency in Warsaw, Poland. Together with his business partners, they work on user experience, digital marketing strategy and culture transformation projects for large organisations and start-ups. He is also a UX/UI Expert at Google, and has a master degree of Social Psychology and Cognitive Science.
Argentine designer based in Barcelona, currently leading a UX Team at eDreams ODIGEO. Passionate about products, communication, and business. His more than 15 years of experience covers a wide range of design practices: as a young designer he worked in advertising for press and newspapers, designed posters and stickers, coded flash and HTML websites, and founded a design studio. During the past six years, he designed in house for LetsBonus, directed the Art and UX team at Resto-in, and joined eDreams ODIGEO.
Jelto is a self motivated forward thinking Product Designer working for a eHealth start-up in Toulouse, France. He believes that good design is usable, simple and attractive, and requires a fine balance of user empathy, usability, aesthetics, keen business acumen, and a deep understanding of the users.
Leo is helping the World IA Day community since the WIAD 2016 Rio de Janeiro. In his professional life, he has over 11 years of experience in doing user interface and user experience design, applying user research methods and leading designers. He currently works for an OTA, designing, researching and learning a lot about user behaviours in the travel and technology sectors.